I want to design a collection based on holiday camps as they were in the 1930s to 50s. I love the idea of these family camps, with days spent laying in hammocks by the pool to taking dancing classes in one of the many theme halls. I want a range of outfits that could be worn by the “Ideal Holiday Girl”. The carefree, playful, relaxed and fun atmosphere of these holiday camps will be a big influence in my collection. My outfits will be able to be worn in the day, walking along the beach or out to dinner in one of the camp restaurants.
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